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• Managing a Crisis in Real Time - February Chapter meeting key takeaways

  11Feb
  Posted by: Damien Skinner Categories: Uncategorized

  Our February chapter meeting provided important lessons learned about managing a crisis in real time from Monique Hanis, the director of communications and spokesperson for the Solar Energy Industries Association, and Robert Rehg, president of Edelman Washington, DC.

  Some key takeaways from Monique and Robert:

  Monique Hanis:

  ·      Have a microsite or dark website in place before a crisis. It is too difficult in the middle of a crisis to launch a new site or add pages to an existing site.

  ·      Have a hard copy of your crisis plan at the office and at home. You never know when a computer system will crash or when inclement weather will keep you from the office.

  ·      When the dust settles, update your communications plan
  Robert Rehg:

  ·      Prepare for a crisis before you’re in one.

  ·      Focus on positive messaging and stick to your message points.

  ·      Bloggers can be very helpful in stamping out a fire before it becomes a general media story.

  If you missed this event, you can follow the conversation on Twitter using #IABCDC, @SolarMonique, @RobRehg